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Every company wants to increase their bid win rate. While it might seem like you have to bid more to win more, implementing the shotgun approach and bidding for everything often backfires. In reality, bidding on fewer opportunities means you can focus your...
Does your organisation still implement a shotgun approach and bid for everything? Do any of these statements sound familiar?
“We have to bid, its strategic”
“We were invited, we’re in with a chance”
“We probably won’t win, but we need to put forward a bid”
Search engine optimisation. Sounds scary, right? Most people in the business realm have at least a passing awareness of the concept of SEO, but not any real depth of knowledge. The idea of SEO is somewhere in the periphery – something you’ve...
Ever been frustrated by mistakes and repeated questions in a Request for Tender document? Don’t make the common mistake of changing the tender documents, which can annoy the assessment team and even render your bid non-compliant.
While marketing material has it’s place, it’s not in a tender response. A great tender response needs to concentrate on the prospect and illustrate that you understand what they are trying to achieve and show how your solution meets their requirements. It needs to be far more customer-centric than any generic marketing material is.
Have you ever been the incumbent on a large ‘must win’ contract, and lost it during a competitive tender process? We often have clients come to us because they have lost a key, long term contract, and they are devastated, and keen to make sure they don’t lose another one.