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While marketing material has it’s place, it’s not in a tender response. A great tender response needs to concentrate on the prospect and illustrate that you understand what they are trying to achieve and show how your solution meets their requirements. It needs to be far more customer-centric than any generic marketing material is.
Reviewing a tender response draft is an in-depth, high-stakes process that requires time, effort and more than a little zen. Don’t know where to start? We’ve put together a handy guide for your red team review.
How do graphics effect the chances of your tender or proposal being read, understood, and invited to presentation?
Did you know that the brain processes images 60,000 times faster than text? Or, perhaps most importantly, that images are processed by long term memory whilst text is processed within the short-term memory? One study has found that presenters who use visual aids are 43% more effective in getting people to do what they want (University of Minnesota School of Management).
Research by 3M shows visuals have been found to improve learning by up to 400%.
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